Should seo be your only way of attracting new customers? No. Seo is the best means of attracting customers on the internet over a sustained period of time. The initial high costs will soon be recouped as your website steadies itself on the first page of Google. You should not shy away from pay per click campaigns just because your seo results are healthy. PPC campaigns able you to quickly test out a new keyword and see how visitors respond to your web site. If they are not taking the desired action you need to retweek your page or offer. This is where tracking and analytics come into play.
You wouldn’t turn down word of mouth business would you? But why not add another dimension in the form of offering your current customers incentives for sending referrals your way? It doesn’t matter what way you attract new customers in as long as they keep coming. Traditional forms of advertising work for some companies. Look at the Go compare ads and Compare the market campaigns. Although the newer adverts are losing their novelty factor they all helped to set the tone and brand these new businesses.
Although these national tv campaigns are out of reach for most companies, you may get a good deal at the moment advertising on radio and in the national press. A great way to attract new customers is by organising conferences or speaking at other people’s business seminars. The trick is to offer something of value for free and give out your details. If your information is considered of value and actually helps someone in the room they’ll come to you for more advice. Establish yourself as an expert in your market and the business will soon come looking for you.
