Today it’s Part 4 in our 6 Steps To Successful Seo Series. Content Creation. Click  here for Part 3.

Content Creation

If you want to achieve top Google rankings you have to start creating content. You need fresh content to add to your own website especially now since the Google Panda update. In their last algorithm change Google has placed more emphasis on the importance of websites creating their own unique content.

The Panda update created a back lash that penalized websites that had been built mostly with content that had already been re-purposed all over the web. If you are running a business other than an article directory you should not built a site where the majority of your content is taken directly from another source. You need unique content. It is after all what also separates your website from the rest of the pack.

But even before Panda, if you dded a new piece of content in the form of a blog post or new web page 2 to 3 times per week you would reap positive seo benefits from Google. Google loves fresh content. If they see new content being published on your site, and that new content and your overall web site is getting fresh links, they will send their search engine robots back to your site more frequently. Even daily if you are constantly adding new content.

This is important as it will help get your new content indexed (stored in Google’s database), you will satisfy their criteria that your website is not being left to languish, and if you write great content that is relevant to your industry and get enough back links, you will be rewarded with high rankings. Adding new content to your site gains your site authority.

As your site becomes larger and new sources link to it, your site will increase in authority and be rewarded with higher PageRank. Although PageRank is only calculated a few times a year you should be aiming to increase your content to show Google you look after your site, and you are a leader in your chosen field.

All things being equal between 2 websites, the one that updates itself the most will likely take the higher position. If you are adding links to your website at a frequent pace but your website isn’t growing in size, you can get penalized. This is especially true on new websites. It’s only logical that 10 000 sites would not link to a new website each month in most markets, without that website adding new content. New content gives other sites the chance to bookmark, tweet, +1 and link back to your new content piece. As these links flow back to your site they increase your PageRank, Google rankings, your link portfolio and your website’s authority. The bonus with this is that as more sites link to you, no matter if it’s to a new piece of content or to your home page, your website will have such high authority that you will find it easier to target new keywords.

Content For Back Links

Now there’s the other spin off of content creation. Creating content for article submissions. The beauty about creating content for other webmasters is that it’s a win win situation for everybody. You create content (or your seo company) for other websites. They get free content and are very happy as Google loves content and content takes time money and resources to produce. You get links back to your site as the trade off. Links increase rankings and everybody is happy.

But to do this for some markets is an industrial process that takes hundreds of articles per month. Then there’s the logistics of finding all the websites to submit your articles to and building up new relationships so your arsenal of new sites to submit to is always growing.

This process is just too much for a lot of people and requires the tactical skill and resources of a seo company. Most business owners have sufficent work to do in their own company without cracking out articles at breakneck speed.

Join us again tomorrow as we discuss Part 5 in the 6 Steps To Successful Seo Series: LINK BUILDING. Everybodies favourite topic.