Link building is one of the most referred to areas of seo. It is even the sole business model for many internet marketing companies. You can find link brokers everywhere these days but there is much more to search engine optimisation than back links.
These days many markets are severely competitive, especially if you are targeting the national Google listings. Small areas and cities are easier to target, but some major cities will require you to build over 100k links before you receive one on the top 3 spots in the rankings.
Now what is better, 100k links from 200 websites or 100k links from 30 000 websites? I’d take the latter any day, as long as the links aren’t from a link farm and they all don’t have the same ip address.
A lot of seo is about link popularity, which means how many other sites deem your site to be so good that they’ll share a link to it. High PR links are good for seo but if you are purchasing these from a link broker, their price can outbalance their effectiveness. I mean if all you can afford to do with your seo campaigns is buy a few well chosen links, and you’ve no money left over to do link building on a large scale, then your ranking will never be extra ordinary.
