You don’t always have to target the big national markets to succeed with seo. 40-60% of searches done daily in Google are for local markets. That means that people are looking for products and services locally. It’s just logical as people spend a lot of their work and social time online these days. A lot of people are logged into Facebook 23 hours a day. Do you think these people are going to hoke out a phone book if indeed there is such a thing these days?; maybe it will be a relic soon in a museum, thanks to the internet and mobile technology.
People still seek recomendations from friends (that’s why it’s important to provide great services for local customers) but typing on the internet is more accessible and easy to do when you need to find a company in your area.
How do you show up in searches for your area?
To target the your local area in Google you need to address certain on page aspects on your website. Not only do you need to mention the areas you want to target in the text, titles and pages of your webpages, you also need to build links for Google local seo marketing.
You have to balance between targeting too many keywords per page and building new pages for new keywords. You also have to make sure this does not take you away from promoting your entire website. Don’t waste too much time promoting keywords with low traffic. Get the keyword research right and you can prioritize your keywords.
You can add your website to the local Google business centre or Google places as it is known as, but getting into the top 7 box is another thing and optimising this can be tricky.
