If you want to rank high in Google you need to have your website set up properely. It has to be optimised (on-page optimisation) for the keywords you are targeting, and then you need anchor text back links, with the keywords you are targeting being the anchor text.
Anchor text refers to the text that contains the keywords you are targeting, eg. click here. A raw link contains your web address only, eg. www.joespizzaparlour.co.uk.
Depending on the competition and the authority your website already has, you may need a little or a lot of links.The authority of your site is determined by your page rank score and the link authority pointed at and contained within your site.
Your page rank score is measurable from a page rank of o (PR 0) which all new websites start out with, and the maximum rating for page rank is PR 10.
Your page rank increases over time as more sites link to yours. Sites that alreay have a high PR that link to you carry more weight than sites with a low PR. This is related to link authority. If sites with a high page rank link to you then some of their PR and link authority is transferred over to your site.
There are some ways that sites can choose not to have their page rank transferred to you by using a html technique called a no follow tag. That is beyond the scope of todays topic though. To icreased your sites authority you ideally need sites with high PR linking to you.
Once your site has a high pr in Googles policy they say it makes it easier for your site to show up higher in their rankings lists. See this seo post here.
This is presumably as they trust your site as it gains authority. But you should not just aim to just get links from sites with a high PR. And basically when you have low PR in the first place not many sites want to link to you unless you know their owners personally, or if you buy links from them, which Google frowns upon. It’s actually part of their policy.
Don’t be overly concerned with chasing the high PR Dragon. Just concentrate on building links. The longer a link is out on the web the higher chance it has of gaining authority as the owners off the site it’s own build more links to the page and other internet users bookmark the page or add a link to it. This will increase that pages authority on which your link is on over time. This then in turn will be added to your site.
So as we see high search engine rankings are linked to on page optimization firstly, then what carries the most weight, off page optimization factors. Off page optimization is controlled by back linking, and back linking is related to link authority. So in short onpage optimization is generally a one time event.
Once your site is set up, you can always fine tune it here or there, especially as you add new content. The crux of getting your site to be higher in the search engines relates to the continual long term process of link building.
How Do You Get More Links?
If you have a shortage of back links you generally have a shortage of content. Create more content and put it on your site. This will give other people more content and pages to link to.
Page Rank can be raised across your site by adding more content and pages onto it. Create more content for places away from your website. Create new articles each week and submit them to article directories with anchor text links pointing back to yor site. This will increase your back links steadily over time.
Do this on a continual basis and you will always have a steady stream of links. The more content you put out there gives more people chances to link to it. Once this content whith your anchor text back links is pointed back at your site, you get page rank from the content transferred back to your site. If your content is on topic you can also get interested browsers coming to your website as well.
