If you want to know what on page search engine optimisation changes you can apply to improve your Google ranking and visibility address the following.
Use multiple heading tags. If you right click with the mouse on a page of your website and click view source you will see the html code. Look for the following:
H1 Tag
H2 Tag
H3 Tag
You can have as many as you want. Most optimized sites have between 2 and 6. These headings let Google know what your site is about. Don’t stuff you main keyword in all the headings. Use derivatives. Having one with no mention of your main keyword wouldn’t harm neither.
Another reason for headings is so Google can work out what your main paragraphs or points are about. If you sell computer memory there are many sub categories of that. Pc Ram, Ram, Computer Memory, Pc Memory. Having these as separate headers can boost your on page optimization efforts. Google will quickly realize you are targeting these terms. You can then drill down into the types of memory you sell on your product pages, e.g. DDR2 Ram, DDR2 Dimm Ram, DDR3 Ram…
Try and target one main term per page, 2 at max. That will give your website clear scope, it will give each term enough content to make it both weighty in terms of the search engines, and also allow you to build some derivatives of the keyword on the page. You shouldn’t try and target ram on the same page as external hard drives for instance.
You will dilute your optimization efforts and the page may not be given enough credibility by the search engines and may not therefore rank as high.
All businesses have different key performance indicators (KPI’s) to measure their seo campaigns success. Some just want traffic, others just want targeted visitors arriving at their website, some want the traffic to take specific action – fill out a form, download info, buy products.
Based on your KPI’s you need to tailor your website to meet these goals. If it’s filling out an opt in form, don’t have anything else to distract your visitors attention. Your opt in form may not necessarily be on every page of your website. IF you are directing your visitors to it via a banner, make sure you offer a good enough reason for your audience to take the desired action.
Are you just giving them the same old enter your email for updates and more info, or are you offering them something they truly could use. To answer this put yourself in your customer’s shoes and ask what is it that they want. Once you figure that out offer that or something close to it in exchange for an email.
On Page Changes To Improve Your Search Visibility In Google
If you want to know what on page search engine optimisation changes you can apply to improve your Google ranking and visibility address the following.
Use multiple heading tags. If you right click with the mouse on a page of your website and click view source you will see the html code. Look for the following:
H1 Tag
H2 Tag
H3 Tag
You can have as many as you want. Most optimized sites have between 2 and 6. These headings let Google know what your site is about. Don’t stuff you main keyword in all the headings. Use derivatives. Having one with no mention of your main keyword wouldn’t harm neither.
Another reason for headings is so Google can work out what your main paragraphs or points are about. If you sell computer memory there are many sub categories of that. Pc Ram, Ram, Computer Memory, Pc Memory. Having these as separate headers can boost your on page optimization efforts. Google will quickly realize you are targeting these terms. You can then drill down into the types of memory you sell on your product pages, e.g. DDR2 Ram, DDR”2 Dimm Ram, DDR3 Ram…
Try and target one main term per page, 2 at max. That will give your website clear scope, it will give each term enough content to make it both weighty in terms of the search engines, and also allow you to build some derivatives of the keyword on the page. You shouldn’t try and target ram on the same page as external hard drives for instance.
You will dilute your optimization efforts and the page may not be given enough credibility by the search engines and may not therefore rank as high.
All businesses have different key performance indicators (KPI’s) to measure their seo campaigns success. Some just want traffic, others just want targeted visitors arriving at their website, some want the traffic to take specific action – fill out a form, download info, buy products.
Based on your KPI’s you need to tailor your website to meet these goals. If it’s filling out an opt in form, don’t have anything else to distract your visitors attention. Your opt in form may not necessarily be on every page of your website. If you are directing your visitors to it via a banner, make sure you offer a good enough reason for your audience to take the desired action.
Are you just giving them the same old enter your email for updates and more info, or are you offering them something they truly could use. To answer this put yourself in your customer’s shoes and ask what is it that they want. Once you figure that out offer that or something close to it in exchange for an email.
