There are many ways for a business to thrive in 2011. Even if you have a traditional shop front premises if you do not also have an internet or Face book & Twitter presence you are missing out. Most people have Face Book accounts and Twitter is getting more popular among all age brackets every day. Having a Face Book and Twitter page allows you to do many things.
You can let your public know about special offers, discounts and new products, sales, open nights and upcoming events. Even if you are a complete luddite who thinks this new fangled internet age doesn’t fit in with your local town-in-the-shop ethos, you can display posters in the shop and blast out on radio ads the benefits of visiting your Twitter and Face Book pages. It may be that you provide info about a competition, or you have placed voucher codes on your social media pages that customers can use in your shop.
Why would you do this? Why wouldn’t you is more to the point. Everyone on Face Book and Twitter have a friends network in your area. Once the news gets out about your offers and promotions they can soon point their friends network in the direction of your offer.
Then there’s your website itself. It might not take too much seo work to get you to the top of Google in your hometown. But if you want to compete in a wider area, and have a product or service you can offer nation wide, then seo (search engine optimisation) is the process of boosting your websites rank so it appears in top positions in the search engines. Right now in the UK Google is the most used search engine. For more info about seo click here.
