Seo is split into 2 necessary fields: On-Site & Off-Site
Optimization. Also known as on and off page optimization.
On-page optimization involves addressing issues on your page that make it ready for the search engines. It consists of a technical (html) and theoretical nature. The technical process requires you to have the right html meta tags that let the search engines know what your site is about. This allows you to target keywords which the search engines rank you accordingly for if you satisty certain criteria. Before this even begins keyword research has to be carried out.
The theroretical or even practical procedure involves creating content on your pages that not only satisfy the search engines but make it readable and enhance the user experience of browsers.
Elements of On-page Optimization
- Keyword Research & Analysis
- Competitor Analysis
- Title Tag Optimization
- Meta Tag Optimization
- Alt Tag Optimization
- H1-H5 Optimization
- Header Navigation Fixes
- Site Structure Anaalysis
- Content Creation & Redrafts
- Anchor Text Optimization
- Internal Linking Optimization
- Implementation of Google Analytics Code
- Implementation of 301 Permanent Redirect
- Optimization of sitemap.xml
- Optimization of robots.txt
- Optimization of ROR.xml
- Optimization of urllist.txt
- Optimization of info.txt
- Website verification from Google Webmaster Tool
- Register website in Google Places Local Search
- Test Website Loading Speed
- Test Website W3c Compliance
Elements Of Off-Page Optimization
- Article Creation
- Article Submissions
- Realtionship Building
- Social Media Engagement & Promotion
- Daily Content Streamed On Corporate Blog
- Video Marketing
- Systematic Link Building
- Social Bookmarking
- Audience Engagement
- Web 2.0 Marketing & Engagement
- Press Releases
- Joint Venture Relationships
The bottom line is all these steps are necessary in some order to increase your online visibility, which is one of the prime aims of search engine optimization. So now all you need to do is slowly implement them or pay someone to do it for you.
