If you want your website to stand out and gain favour with Google you need to develop continuous search engine optimization enhanced content. There is a right and wrong way to do this. Here’s some tips courtesy of Search Engine Watch.
Search Engine Optimization Enhanced Content
Once your site is cleaned up of all unnecessary pages and you have a plan for the rest of the pages on your site, it’s time to get the pages optimized and the content created. Here are some general pointers:
- Keep word count varying from page to page: Try not to have the exact same non-linked word count from page to page. This will make your content look more natural.
- Make sure that there is a good saturation of synonymous phrases: Google is getting very good at understanding synonymy and they’re working hard to decipher language meaning. Inclusion of secondary phrases is an important part of any keyword strategy.
- Add value on your pages: See if there is anything that you can add to your pages to make them more interesting. Consider adding widgets to pages or looking at competitors to see how you can improve the value of individual pages or templates on your site.
You can read the rest here. Don’t create search engine optimization enhanced content just for Google, you need to create snappy content that your readers will enjoy too. No one wants to read keyword stuffed gobbledy-gook.
