Is it spelt with an “s” or a “z”?
I’m talking about search engine optimization, or is it optmisation? I prefer a “z” personally. The term has been attributed to being coined by search engine specialist software engineer Leslie Rohde. He’s an American and spells it with a “z” so i do the same.A lot of people in the UK spell it with a “s”.
The term is mostly shortened to seo anyway. Who cares how it’s spelt. As long as it does what it says on the tin. Which it will if you do it right. Most times all you need to do to beat the websites that are higher than you in the sear engines is develop a good seo plan.
We know enough about the Google algorithm to improve rankings. So all that’s needed is time an effort. With a smart seo strategy you can outrank all your competitors.