1. Duplicate Content
Only effects your own website. You can’t get penalized for having hundreds of the same articles out on the web linking back to our site.
2. An expensive website will guarantee top Google rankings.
Paying £2000 for the latest website will not get you listed anywhere in Google without the correct on page and off page optimization measures.
3. Getting ranked highly for all keywords related to your niche will make you a millionaire.
Not so, some keywords do not have a high commercial intent. Many people use certain keywords for informationl purposes and not for making purchases. Take “plumbing” for example. Possible reasons for using this keyword are to find out info about plumbing and to research the subject for diy possibilities. “Plumbers” has a higher commercial intent as it usually indicates someone looking for a plumber. “Emergency plumber” has an essentially higher commercial intent as someone needs a plumber in a hurry and will pay whatever is generally asked for.
