Some bonuses of getting listed high in Googles natural search results are as follows.
- Visitors type in exactly what they are looking for
- Google provides instantaneous results
- Magazines/Newspapers attract interest not always qualified buyers
- Browsers are usually looking for answers to solutions i.e. “emergency plumber Manchester” – which means they need a plumber right now in Manchester. And they don’t care about the price.
- If they don’t buy or call immediately after visiting website they have seen your brand and can return at later date
How To Improve Google Rank
- Best Optimized Site comes No 1 in listings
- Website optimization can be constantly improved
- You need to do this to keep ahead of your competition
- In competitive markets your competitors are already doing this
- Website optimization split into 2 camps: Off-Site & On-site Optimization
More on that tomorrow.
