“Over 15 million people in the UK watch 200 million videos daily”
- ComScore Video Metrix, January 2011
That’s an incredible statistic. On a Global scale, surfers spend 2.9 billion hours on YouTube each month, in terms of years that’s That’s 326,294 in total.
Getting back to the UK, 200 million videos are being watched on a daily basis. Surfers will use You Tube as a search engine and actively search for products and services. The sharing potential of these sites is enormous.
When people see something they like they forward it to their friends. This creates the viral phenomenon. If you aren’t using video as part of your marketing strategy you are missing out.
