Does the colour of your website make any difference to your branding or conversion rates? Conversion is the most important aspect of your website. Seo is only the tool used to drive the traffic to your website. If the visitors don’t do anything when they come to your site your conversion rates will be low to zero.
Conversion rates reflect what percentage of your actual visitors are taking the action you want them to take such as:
- Buying a product.
- Requesting a service.
- Asking for more information.
- Filling out a form to get on your email list.
Hers’s how colours can affect your conversion rates:
