Search engine optimization is a must for any online business that wants to maximize sales in a competitive marketplace. Even if you have a standard ‘bricks and mortar’ business, think what you are losing out if you do not have a dominant web presence. Many of you are only too familiar with adwords and know how costly that can be.
Most people go straight to the organic search engine results anyway that are directly below the adwords results. Adwords can shoot you to the top of the results for a few hours dependent on the competition levels, but this also is determined radically by your advertising budget. Thinking about going head to head with major brands, forget it. You’ll get burned.
You can cut your online advertising completely if you get your website properly optimized. This involves developing your website into a dominant presence and authority in it’s chosen field. This is where Seo City comes in. We work at getting your website where you want it to be then work at keeping it there. Especially as your competitors will be doing the same.
Most SEO Services companies will stress the importance of making alterations to your website in order to obtain favorable rankings in Google. Many will charge you a hefty fee for this. By in reality this can be done in a few minutes work and if it was that easy to manipulate the search engines most web designers would be able to do it for you.
The truth is to gain favorable rankings in Google 90% of it’s sucess depends on ‘off-page ’ seo work. Google ranks your authority according to how many sites link to yours. Google sees each link as a vote. But be wary, not all sites and all links are considered equal.
Reciprocal links where you exchange links with another site are no longer considered useful. What you need is links from sites similar to yours on an ongoing basis. Lots of them that comes from sites that are highly relevant to yours. And did i mention Google likes to see a nice progression? Plus in contradiction to the aforementioned point Google also likes links from a wide and diverse number of sources.
You can’t suddenly go out one day and purchase 10 000 links and expect to see a long lasting boost in your search engine rankings. This simply doesn’t look like natural link progression to Google and they will penalize you accordingly with a huge drop in rankings.