Description of the Ahrefs platform

Ahrefs is a service with tools to improve your website at all stages of its operation, in particular to analyze the competitive environment, plan the structure, capture current positions and evaluate the results. Much of the functionality will be useful to professional marketers promoting websites in search engines.

Ahrefs was launched in 2011 as a tool to analyze the backlinks of a web resource. Today, the number of useful options is much greater. The platform is geared towards backlinks and the English-speaking segment. SEOs know and use Ahrefs primarily as a tool to analyze links.

Differences between the service and peers

Ahrefs platform:

Allows for accurate and wide-ranging backlink analytics, has the largest online link index in the world;
has a huge amount of information for SEO-promotion: the bot scans the web, all information about Internet resources is stored on their servers;
It acts as a search engine tailored for optimizers: when a query is entered, all pages ranked by it and having useful search engine optimization indicators are rendered;
has tools that help to carry out multi-faceted work on a web resource in a single system;
provides up-to-date information about web resources, which is updated more quickly than other services;
has a large database of keywords for specific countries;
has its own parameters that determine the effectiveness of sites: a range of rankings;
allows you to clearly visualize the data.

These advantages, plus a simple, smart interface has turned this service into an indispensable tool for Internet marketers. With this system, you can engage in the development, analysis and promotion of their sites. Many of its functions are intuitive and easy to understand. Various tutorials will help you learn more advanced metrics and functionality.

All of Ahrefs’ tools, in terms of objectives, are divided into the following areas, according to which you can

Analyze a site’s link profile;
conduct various types of audits;
analyze competitive sites;
select the best keywords;
to study the content on their topics;
monitor the position of the web resource.

Who will benefit from Ahrefs

All these features of the system will benefit many professionals in traditional and internet marketing, anyone who wants to work profitably in the World Wide Web. The tools and information provided by the platform will be useful to:

Website owners who do their own search engine optimization;
SEO agencies that promote sites to multiple customers;
SEO specialists and marketing staff who promote their company’s website;
traffic managers with several different sites promoting projects under affiliate programmes;
consultants who develop a strategic search engine optimization plan for clients;
content marketers who are going to fill a website with text and other content.