Top 5 SEO trends of 2022

Artificial intelligence has taken a significant share of the responsibility of creating and personalising content. Therefore, we need to rethink how humans and robots will interact. We need to know exactly how algorithms are embedded in the social space and to what extent they are transparent and explainable.

Speaking of SEO optimization, it must be understood that the development of quality texts is crucial, and no new trends will change that. Nevertheless, a few SEO trends can be highlighted.

1. Multimodal and multilingual systems: instead of a web-index – pre-trained models

One of the main challenges at the interface between computer vision (CV) and natural language processing (NLP) is to create universal visual-language schemas that work in each of the thousands of languages in the world.

The breakthrough solution in this direction is Google MUM, and it’s incumbent on all SEOs to pay close attention to how to interlink different media and model content based on the essence and compatibility of information.

As part of this trend, you should focus on creating unique, fact-based content that optimally reflects your subject matter. Don’t forget that facts are based on information backed up by multiple sources. Create your own knowledge graph, invest in branded search queries and link information to Wikidata all contribute to these processes.

2. Optimise search on the web resource

For your content to rank well today, it needs to be of high quality and structured. Check that your web analytics service (let’s say Google Analytics) is set up to receive information from the internal search engine, and plan to optimise it.

An on-site search engine can become an extremely important ally for identifying long-tail queries that you haven’t yet covered. There is no need for the search engine on the web resource to display a page of results if you already have a page with a product or category that matches the person’s query.

3. The development of digital and local search engine optimization

The World Wide Web is becoming as visible as possible, and if your site has unique and large images, it will get more traffic from product and image search, as well as universal search.

Connecting offline shops and e-commerce capabilities through the provision of product availability information will help retailers improve the shopping experience.

But most importantly, investment in high quality images will be needed, as the availability of visual content is becoming a major success factor in search engine services.

4. Developing conversational user interfaces (CUIs)

Analyze the content on your web site to group those areas where such interfaces will have a positive impact on your bottom line.

Keep in mind that data in the knowledge graph is optional in the early stages, but becomes vital if you want to scale conversations and reach more intent.

We recommend reusing content such as: videos, FAQs, recipes, which are already in a format that is easy to communicate. And anything else you can offer in the conversation as a recommended link.

5. Eco-friendly sites

Many SEO experts talk about how important it is to work on keeping websites environmentally friendly.

You too should consider the carbon footprint your sites leave behind. If you’re improving performance, that doesn’t mean you can forget about protecting the environment. By taking advantage of a greener cloud infrastructure, you can solve this problem.